MED · Photography
One frame does
the whole job.
A photograph gets no second sentence to explain itself. It is looked at for about as long as it takes to scroll past, and either it held the eye or the budget went into something nobody registered.
MED · 02/09
- Route
- /photography
- Division
- Media
- Output
- 06
- Registers
- 04
- Status
- Productized
MED · 01
The hunt for the right crop
Think of the last time somebody on your team opened the shared folder looking for an image — the right shape for the placement in front of them, the right crop, the right light — and think about what they used in the end. That search runs every week, and it runs because the shoot answered the day it happened rather than the placements you publish to.
MED · 02
What we shoot
A live room, an editorial sitting, a portrait and a landscape each want a different photographer and the same standard. We do not pretend one kit covers them.
- Live music
- Editorial
- Portrait
- Commercial
- Documentary
MED · 03
Shot as a library, not as a day
Before the shoot we take the list of placements the pictures have to fill — the site header, the square, the print, the deck — and frame with those crops already in mind. What comes back survives being cut down, instead of only working at the size it was composed at.
MED · 04
One grade across the set
A brand's photographs read as one brand or they read as several. Color, skin and contrast are matched across the whole delivery, and matched again to the film if there is film — so the stills and the cut do not look like two companies.
Where we are, and where that does not matter.
All four divisions — media, marketing, development and cybersecurity — are offered across South Florida, New York and Los Angeles. The map is narrower than that on purpose: it marks where the standing roster is concentrated today, not where the work is allowed to happen.
The rest of media.
MED · 09 service areas
- CinematographyCommercial, documentary and narrative work, cut for the screen it will actually play on.
- DroneAerial coverage graded to match the ground footage. Not bolted on afterwards.
- Cinema roboticsMotion control for the move a human operator cannot repeat twice. Same pass, frame for frame, as often as the shot needs.
- 3D + animationModels, environments and animation built to render and ship, not to look good in a viewport.
- Augmented realityDigital elements placed into the real world, at true scale, on the device the viewer is already holding.
- Virtual realityEnvironments a person can stand in, turn around in and judge at their own height, before anything is built.
- Graphic designHierarchy first. The eye goes where we sent it, at any size.
- Multi-media productionMost jobs need more than one of the above. One lead scopes the shoot, the stills, the aerial and the cut as a single delivery.
Proof · 03 collections