MED · Cinema robotics
Cinema robotics + motion control cinematography, Marshall Media: The same move,
every time.
A cinema robot repeats a camera move to the frame — same path, same speed, as many times as the shot needs. We own the arms, which means the rig is on the call sheet rather than on somebody else's quote.
MED · 04/09
- Route
- /media/cinema-robotics
- Division
- Media
- Output
- 04
- Registers
- 04
- Status
- Productized
MED · 01
Count the takes
Think about the last product or tabletop shoot you paid for, and count the takes of the same move that went by before somebody said that one will do. A move a manual operator cannot repeat is a move the day gets spent chasing — then a stabilization and color pass in post to hide that no two takes matched. When the pass repeats exactly, the second take exists to change something on purpose.
MED · 02
CINEMATIX
The tabletop house: liquid, food, packaging and the small precise world where the camera has to arrive in the same place every time for the pour, the pop or the reveal to cut together. Commercial work runs on the same rigs at set scale.
- Liquid + pour
- Food + tabletop
- Packaging + product
- Commercial
- Motion-matched plates
MED · 03
Our arms, and what rigs onto them
With custom rigging, what the arm carries is a question of build rather than of hire — camera, lens, light, or the product moving instead of the frame. Owning the hardware is also why a second shoot day does not begin with finding out whether the rig is free.
MED · 04
The arms are stationed in Hollywood
The rigs are ours, and they live at a strategic-partner studio in Hollywood — which is the difference between booking motion control and waiting for somebody else's rental to come off a touring job. This is the one thing Marshall Media sells that is tied to an address, because it is the one thing that will not fit in a case. In Los Angeles the arm is a drive. Anywhere else it travels to your set, or the product comes to it, and that is a line on the quote rather than a no.
The rest of media.
MED · 09 service areas
- CinematographyCommercial, documentary and narrative work, cut for the screen it will actually play on.
- PhotographyStills that hold up cropped to a square and printed at A1.
- DroneAerial coverage graded to match the ground footage. Not bolted on afterwards.
- 3D + animationModels, environments and animation built to render and ship, not to look good in a viewport.
- Augmented realityDigital elements placed into the real world, at true scale, on the device the viewer is already holding.
- Virtual realityEnvironments a person can stand in, turn around in and judge at their own height, before anything is built.
- Graphic designHierarchy first. The eye goes where we sent it, at any size.
- Multi-media productionMost jobs need more than one of the above. One lead scopes the shoot, the stills, the aerial and the cut as a single delivery.