MED · Cinematography
Cinematography + commercial video production, Marshall Media: Footage is not
a film.
Anyone on your team can capture the day. What decides whether it works is settled before the camera leaves the case: who it is for, where it runs, and what it has to make them do.
MED · 01/09
- Route
- /cinematography
- Division
- Media
- Output
- 06
- Registers
- 04
- Status
- Productized
MED · 01
The shoot is the short part
Count the weeks between your last shoot day and the day anyone outside the company saw the result. Almost none of that was filming. It went into the version for the site, the version for the feed, and the round of notes that happens because nobody agreed what the video was for before it was shot.
MED · 02
Visual storytelling
A concert, a property tour and a documentary interview are three different crafts sharing a camera. What is being shot decides the crew, the lens list and the cut — not the other way round.
- Commercial
- Real estate
- Travel
- Fitness
- Concert + nightlife
MED · 03
Cut for where it runs
A film for a homepage, a short cut for paid and a vertical for the feed are three edits. Deciding that after the shoot is why the last two look like offcuts. We frame for all three on the day, so the extra deliverables are versions and not salvage.
MED · 04
The crew, the kit and the edit in one place
We work out of Jupiter, in Palm Beach County, and the crew, the equipment and the edit are all under one roof. That matters the day something has to be shot again: close to base a pickup is an afternoon rather than a travel budget and a second window. Further out it travels — all four divisions are offered across South Florida, New York and Los Angeles, and the same lead runs the job either way.
The rest of media.
MED · 09 service areas
- PhotographyStills that hold up cropped to a square and printed at A1.
- DroneAerial coverage graded to match the ground footage. Not bolted on afterwards.
- Cinema roboticsMotion control for the move a human operator cannot repeat twice. Same pass, frame for frame, as often as the shot needs.
- 3D + animationModels, environments and animation built to render and ship, not to look good in a viewport.
- Augmented realityDigital elements placed into the real world, at true scale, on the device the viewer is already holding.
- Virtual realityEnvironments a person can stand in, turn around in and judge at their own height, before anything is built.
- Graphic designHierarchy first. The eye goes where we sent it, at any size.
- Multi-media productionMost jobs need more than one of the above. One lead scopes the shoot, the stills, the aerial and the cut as a single delivery.