MED · 3D + animation
3D animation, rendering + product visualization, Marshall Media: One model,
every angle after.
A photograph of a product answers one angle, in one light, of one revision. A model answers the next one without a studio booking, a courier and a second shoot day.
MED · 05/09
- Route
- /media/3d
- Division
- Media
- Output
- 05
- Registers
- 04
- Status
- Productized
MED · 01
Count the re-shoots
Count the times you have photographed the same product again because something small about it changed — a new color, a new label, another size in the range, a placement that needed it turned. Every one of those was a booking, a courier, a shoot day and a grade to match the last set. A model is built once; the angle after that is a render.
MED · 02
What we model
Geometry, materials and naming built so the file opens cleanly somewhere else next year. The deliverable is the asset, not only a picture of it.
- Product mockups
- Architectural visualization
- Environments
- Film VFX
- Animation
MED · 03
Rendered before it is built
Palm Beach County builds a great deal that does not exist yet, and so does every market we work in. A development, a unit interior or a product line can be walked, lit and photographed while it is still a drawing — so the decisions that would otherwise be made after the concrete get made before it. None of it needs anyone in the room: a model is a file, and the render arrives wherever you are.
MED · 04
Where the model goes next
The same geometry can end up in a render, in an augmented-reality placement or inside a virtual environment — three different builds, because real time runs to a budget a render frame never has to respect. Which one it is gets decided before the model is made rather than after. Augmented reality and virtual reality are each built here as their own discipline, not as an export setting on this one.
The rest of media.
MED · 09 service areas
- CinematographyCommercial, documentary and narrative work, cut for the screen it will actually play on.
- PhotographyStills that hold up cropped to a square and printed at A1.
- DroneAerial coverage graded to match the ground footage. Not bolted on afterwards.
- Cinema roboticsMotion control for the move a human operator cannot repeat twice. Same pass, frame for frame, as often as the shot needs.
- Augmented realityDigital elements placed into the real world, at true scale, on the device the viewer is already holding.
- Virtual realityEnvironments a person can stand in, turn around in and judge at their own height, before anything is built.
- Graphic designHierarchy first. The eye goes where we sent it, at any size.
- Multi-media productionMost jobs need more than one of the above. One lead scopes the shoot, the stills, the aerial and the cut as a single delivery.
Proof · 01 collection