MED · Graphic design
Graphic design + brand identity systems, Marshall Media: Nothing on the page
is an accident.
Design is not decoration applied at the end. It is the order in which a reader takes the thing in, and it either sends the eye where you needed it to go or leaves them to find their own way.
MED · 08/09
- Route
- /graphicdesign
- Division
- Media
- Output
- 05
- Registers
- 04
- Status
- Productized
MED · 01
The question that gets re-answered
Count how many times the same layout argument came back last quarter — which typeface, how big the headline is, whether the logo goes there. Without a system every new asset restarts it, and the revision round after it exists because the decision was never written down. A system answers it once and the next asset inherits the answer.
MED · 02
Intentional beauty
Elements are arranged to guide attention: a clear hierarchy that leads the viewer through the content in a logical sequence. The grid, the type scale and the spacing are that decision written down, so it survives the next person to open the file.
MED · 03
What we design
Identity and the system beneath it, then the work that system has to survive — a campaign at every size it runs at, a document nobody will redesign, a pack read at shelf distance.
- Brand systems
- Campaign layout
- Packaging
- Decks + documents
- Motion graphics
MED · 04
Where it has run
Marketing creatives and album cover art are where most of this work has gone out. A cover is a useful test of the discipline: one square, no second chance to explain itself, and it has to hold as a thumbnail and in print.
The rest of media.
MED · 09 service areas
- CinematographyCommercial, documentary and narrative work, cut for the screen it will actually play on.
- PhotographyStills that hold up cropped to a square and printed at A1.
- DroneAerial coverage graded to match the ground footage. Not bolted on afterwards.
- Cinema roboticsMotion control for the move a human operator cannot repeat twice. Same pass, frame for frame, as often as the shot needs.
- 3D + animationModels, environments and animation built to render and ship, not to look good in a viewport.
- Augmented realityDigital elements placed into the real world, at true scale, on the device the viewer is already holding.
- Virtual realityEnvironments a person can stand in, turn around in and judge at their own height, before anything is built.
- Multi-media productionMost jobs need more than one of the above. One lead scopes the shoot, the stills, the aerial and the cut as a single delivery.
Proof · 01 collection