MKT · Social media marketing
Social media marketing + content strategy, Marshall Media: Decide it
before you shoot it.
Most social content is briefed after the fact — the footage exists, and the strategy is a caption written to fit it. Platform, format and cadence are production decisions, and they are cheapest before the camera comes out.
MKT · 02/05
- Route
- /socialmediamarketing
- Division
- Marketing
- Output
- 05
- Registers
- 04
- Status
- Productized
MKT · 01
Count the re-crops
Split your last shoot three ways: what went out as it was framed, what had to be re-cropped, re-cut vertical or re-captioned for a channel nobody had in mind on the day, and what never went out at all. The second and third piles were made once and paid for twice. Deciding first is not a philosophy; it is the edit you do not have to redo.
MKT · 02
What the plan decides
Before anything is made: who it is for, where it goes, what shape it has to be in when it gets there, and how often it has to arrive. Creators and talent get briefed from the same document, so what comes back is usable.
- Audience + platform fit
- Content strategy
- Creator + talent briefs
- Paid support
- Reporting
MKT · 03
Read the platform, not the trend
Two inputs set format and cadence: how people decide — economic psychology, the same discipline behind the strategy work — and how each platform is currently distributing. The second one moves constantly, so the plan is written to be revised rather than to be right forever.
MKT · 04
This comes before the posting
Management is the doing: calendars, publishing, community, reporting. It runs on what gets decided here. Buying the second without the first gets you consistency without direction, which is a schedule rather than a strategy — and it works for any kind of business, which is the part people assume it does not.
The rest of marketing.
MKT · 05 service areas
- Strategic marketingThe plan everything else answers to: who you are talking to, what you want them to do, and how we will know it worked.
- Social media managementCalendars, scheduling, community, cadence. The half you stop having to think about.
- Digital monetizationAn audience is not revenue. The offer, the funnel that carries it and the maintenance after launch week are.
- GamificationPoints, tiers, streaks and reward loops built into the campaign, not bolted on. The mechanics we run on ourselves.
Proof · 01 collection