Scandal Italy Summer '22 Campaign
A campaign photograph that cannot legally run in paid media is an expensive photograph. Usage was settled in the agreement rather than argued about afterwards, so what came back from the Summer '22 shoot was a set the brand could put anywhere it had budget.
Campaign photography and film for the collection — concept, shoot and grade, delivered as a cleared asset set for paid and organic.
- Collection
- Fashion · 03 works
- Frames
- 02
- Format
- Film · poster frame
Cleared before it was shot
Clearance is not a document that arrives at the end. It decides who is in front of the camera, what they are wearing and how long the images stay usable, which makes it a casting and contracting decision taken before the concept is locked. Left to the end, it becomes a conversation with somebody's legal team in the week the campaign was supposed to be live.
Paid and organic want different frames
A paid placement is a crop with copy sitting on it and a hard stop at the edge of the frame. An organic post is the same picture with none of those constraints and a completely different job. Both were framed for on the day, so the second one is a version rather than salvage.
Shot on the dunes
Open sand gives you one light and no way to modify it, so the schedule becomes the lighting plan and the wardrobe has to survive the wind either way. Film and stills came off the same days and were graded in one pass, which is why the campaign reads as one campaign wherever a piece of it turns up.
Frame 01 / 02
- Source
- 2880 × 1614
This one moves — the full reel returns with the site’s media phase. What you see above is its poster frame.