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Rolling Loud Miami '23

The same festival in another city is not the same job twice. Miami has to look like Miami and the brand still has to look like itself, and reconciling those two is most of what three days of coverage in 2023 was.

Collection
Concerts & Festivals · 05 works
Frames
01
Format
Still
Proof ofConcert + nightlife

The city has to be in the frame

A festival photographed tight enough could be anywhere, and anywhere is worth nothing to the people selling next year's tickets. What makes an edition identifiable is the light, the crowd and the ground it is standing on, all of which are wide shots somebody has to remember to take.

One brand, two sets of pictures

Covering the same festival brand in two cities means both sets have to sit together without collapsing into each other. The consistency comes from the grade and the framing language; the difference comes from the place. Getting that backwards produces two editions nobody can tell apart.

Frame 01 / 01

Rolling Loud Miami '23 — lead frame
Source
5285 × 3964

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